(image courtesy of Consumer Internet Barometer) Imagine Facebook working to win customers one at a time, climbing on the roofs of their users' houses, install solar panels and hand them a bill several days later...That's how Steve Jurvetson from DFJ compares Consumer Internet companies' potential with their counterparts in other industries in a Cnet interview regarding how Consumer Internet is tops when it comes to most consistent / highest returns in venture capital. While I feel it's too early to count out the alternative energy space, it's clear that it's a completely different playing field. Nanosolar, one of the sector's stars, recently raised $50M, bringing its total investment since it was founded in 2002, to over $100M for a valuation around $2B. Compare that with Google, founded in September 1998, which raised one round of venture capital at $25M in 1999 (besides some seed funding by angels) and then went public in August 2004 at an initial valuation of $23B, less than 6 years after its inception. Capital efficiency is certainly one of the most important factors that make investing in consumer internet attractive.
Viral marketing plays a major role in the success of internet companies as well - in this case, Jurvetson gives the example of Skype which was able to grow to 309 million members world-wide mostly by word-of-mouth.
To put it in comparison, I wanted to see aggregate value created by the different sectors in technology. The best data source I could find was on Forbes Global 2000 from March 2006 - after manually regrouping companies (only based in the US and excluding alternative energy since I couldn't find any such companies on this list) into their respective buckets, the following table came out - Highlights:
- Internet companies have the highest average market capital created at $74B per company
- The top US companies in the technology sector (Internet, Software, Hardware, Storage, and Networking) generated over $1.8 trillion in market cap
- Software wins the top honors in terms of highest overall market cap created with over half a trillion dollars
This table would be even more interesting if I had the aggregate venture investment numbers to go along with it. However, I personally believe, consumer internet companies still have room to grow, and there is more value to be created in this sector. Combined with the philosophy "invest in what you know", I remain bullish on consumer internet...
