Google dominates the European Search Market with 80% share of all searches according to comScore's newly released European Search Rankings for March 2008. What's most interesting about the rankings is that the countries with highest searches per user happen to be places where Google dominates searches like Finland where it has about 92% market share.
It's surprising to see Yandex ahead of Yahoo with 2.2% market share of all searches in Europe. Especially considering Russia was at the bottom of the list in terms of searches per user, where each Russian user does a little more than half the searches compared to their Finnish counterparts, this number is even more intriguing. If Yandex could improve that searches per user number, it has a chance to solidify its position as being one of the top 3 search engines in Europe. It's interesting to hear many new upcoming search engines strive for that elusive "just 1% of the search market goal" and actually see the Russian search engine Yandex achieve that goal with over 2% market share in Europe.
